New brand, new values, new era
The year 2024 marked a new era for technology service company Etteplan, with its brand renewal and the introduction of its new company values Forward Focus, Bold Thinking, and Smarter Together. The launch of the renewed brand and values took place in January. Coinciding with the launch, Etteplan recruited voluntary employees to act as BRAVE Ambassadors to help bring the brand and values to life.
An external partner was needed to train Etteplan’s BRAVE Ambassadors and give them the necessary tools to work as effective facilitators in helping to spread the values within Etteplan. The values needed to be promoted to around 4000 employees distributed across eight countries.
"Meeting with colleagues is always a special occasion when working in a consulting business. Now, we get to talk about what defines us as a group and how we can work together in smart ways. It's a bold action taken by the organization to set out on this journey, and I want to share the road into the bright future with my colleagues."
Grape People to accelerate the reshaping of Etteplan’s company culture
Grape People brought in their facilitation expertise to accelerate the reshaping of Etteplan’s company culture.
Grape People ran:
- A workshop for senior global management to create a shared understanding of new company values.
- Training sessions f2f and virtually for 90+ Brand and Value (”BRAVE”) Ambassadors to train on how to run value workshops by using “Train the Trainers” concept.
- “Etteplanin Suunta” event in Finland for managers to further learn about value-based behaviors.
Grape People created templates and instructions to help BRAVE Ambassadors facilitate value workshops consistently worldwide, taking into consideration their varying levels of experience. During the workshops, the Ambassadors also received facilitation tips from Grape People as needed.
"Participating in the values workshop is a great opportunity to understand, reflect on, and discuss our new values, as well as to align with colleagues on what behaviors and possible changes are needed in order to live up to these values."
"The facilitation training was a very refreshing way of learning something new. A lot of tips and tricks were shared and a lot of good examples were set by the trainer. It showed me how someone like me (an introvert) can feel surprisingly comfortable in a group discussion."
Impact of the facilitated values workshops
- Managers had a shared language they could use to discuss the new values; these were not just words for displaying in meeting rooms and PowerPoint templates, but behaviors that everyone, starting with managers, would demonstrate.
- In the first year after the training sessions, BRAVE Ambassadors ran value workshops so that every employee became aware of the new values.
- BRAVE Ambassadors gained the confidence and practical tools to facilitate value workshops across the company.
- BRAVE Ambassadors learned not only to facilitate value workshops but general facilitation skills for running any meeting more effectively.
- Etteplan’s target was that most employees would be aware of the new values by the end of the year. This was validated through the annual employee engagement survey results. There is now a noticeable shift from mere value awareness to incorporating values into daily discussions and actions.
"The training was super cool and it opened my mind to other different perspectives and it was interactive too. The highlight for me was the CEO's take (in an intro video) on the values and in his own words he said 'do not be afraid to make mistakes'. That’s how you learn new things and new innovative ideas."
How can we help you succeed?
Facilitation can be used in a wide range of work situations. Let us help you combine the skills of your experts to achieve your common goals. We can train your staff in the necessary skills or come in as external support for an event that is important to you. The most precious thing is the time spent together – we make it truly valuable. When you want the guarantee of a successful event, we are the right partner for you. Our promise is that, working with us, you will never be alone. Tell us about your needs and together we will design the package that best serves you. We offer training and workshops in Finnish and English. More effective cooperation brings better results!
